Business Branding and Moving Your Business Online

If you are currently enjoying success as a business owner in the tangible world, you may also consider reaping the benefits that moving your business online can present. Business branding is crucial to anyone in an industry of selling products or services. You must develop a name for yourself in your niche. As important as developing that brand is in the business world, the virtual world must also recognize your business brand. We are living in a very virtual world. Technology is changing and growing by leaps and bounds. If you’ve ever considered moving your business online and branding your business on the Internet, then you’ve come to the right place.

First, advertising your business brand in cyberspace is not as difficult as it may seem. Business branding on the Internet can occur rather seamlessly, especially for offline business owners already enjoying success. If you have developed that perfect business branding technique, then bringing your name to the World Wide Web won’t be too trying. By following some steps, you’ll soon enjoy success in business branding online.

First, you’ll want to establish a content-rich website. You’ll want your clients to be able to reference your information easily on the Internet. By developing a web page with material that is optimized for key word searches, you’ll enjoy success. For instance, if someone types in some common search terms associated with your niche into a popular search engine like Google or Yahoo, you will want your web page to pop up first on those search engines. Of course, a content-rich website with attention to key words commonly searched in essential to making your business brand known on the Internet.

Of course, business branding doesn’t just stop with a well-developed website. Like any form of advertising, it is essential that you point your consumers to your site. There are a number of creative tactics you can use online. For example, article writing is one form of Internet marketing. By writing short articles about your niche, and submitting these articles for free to article directories commonly searched on the Internet, you can enjoy some advertising, credibility, and visibility on the Internet. When consumers search your niche, they will be able to view articles about your industry. You’ll also have a link back to your own website on every article you submit. Thus, your consumers will be able to click on the link and be taken directly to your web page. You’ll enjoy a heavier traffic volume, along with credibility. If you write enough articles, you’ll be viewed as a leader in your industry. Thus, you’ll really be utilizing some excellent business branding techniques online.

Though going online can be a little daunting for business owners used to navigating the business world offline, it is essential to get your name on the World Wide Web. Because we are living in a virtual world, where everyone seems to have access to the Internet, good business branding techniques involve learning how to utilize Internet marketing tactics. With a little practice, you’ll be enjoying success both offline and online!

Silvia Pencak is The Magnetic Look Expert and Mentor. For over 7 years Silvia kept building successful venues in Europe and Canada. She became known as the expert in building a powerful brand and is often asked for advice in management, marketing and organizational areas of building a personal and business brand. Over the years she started to notice that power of branding, authenticity, relationship building and marketing efforts can make or break a successful business.

Understand the Importance of the Business Branding

The Definition of Branding
Branding is the sum total of a business’s value, including services, products, advertising, positioning, people and culture. Effective branding builds trust and respect with customers, employees and stakeholders. Brands provide potential clients with a firm idea of what they’re getting, which means the buying decision will be easier as well.

The Advantages of Branding
The most important advantage of developing a great brand, adding uniqueness to your services or products, is that it can’t help but boost sales. If you have earned a trusted brand, when it does come time to raise your prices (most businesses do eventually), your target audience will accept the increase because they’ll feel that you’re well worth the investment. In other words, if your business is built on a sound brand base, you’ll be able to transition to the next stage without losing the loyalty and trust of your customers. In addition, if you do end up running into a problem due to a service mishap or product performance issue, your customers would be more willing to overlook it if your brand’s business model ensures that you’ll resolve the problem. The most important thing to remember is that consumers trust strong brands because they trust their professionalism and know what to expect from them.

What Makes Up a Brand?
Your “Unique Selling Proposition/Point (USP)” – it’s what makes your business stand out from your competitors. The USP is an analysis of what you do and how you do it differently and better than others. Generally, a USP can be summarized in a short tagline that eventually becomes an easy to remember catch phrase, focusing on how your products for services will benefit the consumer. Once you’ve created your tagline/strapline that presents your brand’s benefits and apply it to your professional brand identity, you’ll work it into all of your advertising, including your social media platforms. Take an innovative approach to developing your brand and don’t be afraid to be bold and even a bit daring. In other words, create a presence that exhibits how much you believe in your product or service, in a “bold” way that will catch people’s attention.

You Are Your Brand
It’s important to remember that, especially with small businesses, that “you” are the brand. Your persona can be a major asset if you present yourself as a professional who is passionate about what they have to offer.
Today, consumers are trending toward the “personality” independent establishments instead of impersonal international retail chains. As a matter of fact, big name businesses today are attempting to imitate independent business models in an effort to capture a portion of that market. Genuinely unique, independent businesses can leverage their distinctive status, attracting consumers who are looking for something more unique, authentic and even fun, that aligns with their interests and needs.

Build Long Term Relationships
If you want to build longterm relationships with your customers, don’t hard sell what you’re offering and raise any expectations that have the potential of resulting in broken promises. Instead, create trust with personable, honest branding, being clear about who you are and what your business genuinely offers, being true to the values that drive it each and every day. Being straight forward with your target audience will help reinforce your business’s character and clearly define what it’s offering so consumers are completely aware of what to expect from your product or service.

The Future of Branding
The future of branding is all about fluidly engaging with your target audience and showing respect for their intelligence by not boring them with stale content or hard selling. These stipulations definitely come into play with social media, which is also a marketing practice that smart businesses take advantage of. Social media expands your reach via multiple sources, providing the opportunity for you to get in front of a massive audience, sharing your knowledge and expertise. Bottom line, social media is the future when it comes to branding.

When it comes to understanding the importance of business branding the most important thing you can do first is take the time to carve out your distinctive brand identity. Always keep in mind that in most cases, better perceptions can out sell better products.

The Basics of Small Business Branding

You own a small business and you’re doing well but recently you have noticed that your competitors have a slight edge on you. Wondering why? Chances are, it has nothing to do with your product or price – it’s the simple fact that they are more memorable than you. There are two ways that you can increase your memorability. The first is through advertising and marketing and the second is through small business branding and brand strategy. To learn more, continue reading this article. Today, we will discuss the branding basics and give you some need-to-know branding tips.

Before we discuss branding tips, let’s begin by discussing a simple question: what is branding? Think about small business branding as a definition of what the clients think your business is about. With a good brand strategy, you can easily differentiate your services or products from those of your competitors, giving you the leading edge. To clarify, let’s use a brief example. You wake up late one morning and if you don’t leave soon you will be late for work. You don’t have time to make your own breakfast but you do have time to stop for a quick drive through bite. As you are thinking about where to go, you suddenly hear “Badabababa I’m lovin it” play in your mind. Where do you head? Towards the golden arches!

Why did you choose McDonalds? You may think that it is because their food tastes great (and that can definitely be part of it), but doesn’t most fast food taste good? Most people do not realize that many of the decisions they make are based on branding. McDonalds has developed a great tag line that sticks in our heads. On top of that, anyone over the age of 3 knows what the golden arches represent. Small business branding, or the combination of a good tag line and a memorable logo, play a significant role in the success that McDonalds has seen in the past decade. By creating a strong brand strategy and developing your own tagline and logo, you too can see your business expand by making it memorable to your clients.

Let’s cover some cool branding tips to help you build a magnetic brand. First of all, there are many things that you can do to increase the successfulness of your logo and tagline. However, of all the branding tips available, there is one that stands out as the most important; small business branding alone is not enough. Once you have developed a brand strategy, logo, and tagline, you must follow through on your promises. If your tagline is “I’m lovin it”, you better keep customers loving it. You can do this through brand management. Brand management involves a great deal of things, each of which is designed to keep your customers happy and keep them remembering your brand in a positive light. Brand management can include things such as manufacturing a high quality product, keeping your prices reasonable, and providing high quality customer service.

If you own a business, small business branding will become a necessary part of attracting customers. By developing a brand for your customers, you will make your business memorable, keeping them interested and returning for more. If there is one piece of information that you should take away from branding tips it is this one; branding alone is not enough. You must also engage in brand management tactics to ensure that your brand is seen in a positive light rather than a negative one. Start developing a brand strategy for your business today and give your customers something to remember you by!

Silvia Pencak is The Magnetic Branding Expert and Mentor. For over 7 years Silvia kept building successful venues in Europe and Canada. She became known as the expert in building a powerful brand and is often asked for advice in management, marketing and organizational areas of building a powerful small business brand. She understands that the power of branding, authenticity, relationship building and marketing efforts can make or break a successful business.